Where It Began

Introducing Angel Aesthetics, a non-invasive cosmetic treatment salon in East London, South Africa.

Angelique, the founder of Angle Aesthetics, approached the DVS team to help get her new business’s brand presence beyond an idea and a feeling. Having seen some previous work shared on social media, we were all too happy to engage Angel Aesthetics and curate the ideal brand identity.

The Journey

Once Angelique had filled in our brand discovery questionnaire and we knew the direction that she was looking for, we presented a detailed brand style guideline which included brand assets like her logo and various other elements that were included in our package.

After some strategic planning, Angelique decided that she wanted a calming space where her clients feel comfortable and pampered. Following what Angelique had envisioned for her brand with her ideal customer personas in mind, her brand colours turned out to be soothing blue and green tones with neutral accent colours to keep things grounded and gold to represent the luxury Angelique presents in her service offering.

Once the Angel Aesthetic brand identity was approved, Monique offered additional marketing and business consulting support when Angelique requested some insight on what happens next. In these sessions, both teams collaboratively worked on setting achievable milestones for Angelique’s online presence.

The natural next step was Angel’s website design and development. As this brand’s identity was already crafted by the DVS team, the copywriting was a breath of fresh air and came naturally to the copywriting team. The website design is a work in progress, keep an eye out as we have a special announcement soon…

Where Are They Now?

Angel has since grown to expand her service offering having grown into a confident brand and service provider.

If you’re looking for non-invasive cosmetic treatments in the East London area, Angelique is a calming presence that offers personal care that will leave you feeling spoiled.

Services Rendered

  • Brand Identity Development
  • Social Media Strategy, Design, Captioning & Scheduling
  • Marketing and Business Consulting
  • Website Design & Development
  • Copywriting

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