Where It Began

Introducing The Style Consultancy, a personal colour and style consultancy in East London, South Africa.

Cindy, the founder of TSC, reached out to the DVS team after seeing another brand identity we had created for Willow Accounting. After getting our details from Willow, our brand strategy and trajectory process began. Cindy had just started her business and was in need of a brand identity, website, and more to get her fledgeling business off the ground.

The Journey

Once our process began and the brand discovery portion of Cindy’s project was complete we created detailed brand style guidelines and developed her brand voice. Cindy’s vision for TSC was for it to feel welcoming and empowering while featuring a feminine but professional touch. The brand colour palette reflected this as well as the other brand assets like the logo, stationary, social media elements and more.

A big step in our journey with The Style Consultancy was designing and developing the website. This was a very fulfilling stage as Cindy was eager to get her presence online and shareable. This was followed by a social media strategy that we built on with brand-specific design, copy and engagement. We were able to feature real people with this business’s services which has been amazing to see.

Once TSC was set up with their cohesive brand and online presence, it was time to uplevel the marketing efforts which is where resources were dedicated toward marketing and business consulting to help Cindy get TSC marketable and where it needed to be.

Where Are They Now?

The Style Consultancy has found a niche audience in East London and helped a number of clients holistically style their looks. Cindy continually updates her social media to showcase happy clients and we love to see it. Cindy has taken The Style Consultancy full-time and is booked for months in advance.

If you are looking for a consultant to help you be true to yourself and feel better in your own skin, Cindy is lovely and has the reviews to prove it.

Services Rendered

  • Brand Identity Development
  • Website design and development
  • Copywriting
  • Social Media Strategy, Design, Captioning & Scheduling
  • Marketing and Business Consulting

Get tips about branding, marketing and
entrepreneurship delivered straight to your inbox.

Follow us on Instagram!